When wet look hair first appeared on the runway a few years ago there were a lot of rolling eyes and crinkled noses. The rumour was that hair which looks as though it is sopping wet would be big news…. really? It was hard to believe at the time but it has now firmly established itself as a spring and summer tradition. There’s no sign of it vanishing from the catwalk just yet.
Like all trends which have been doing the rounds for a few seasons, the wet hair trend has evolved. Not just reserved for drippy, rain shower waves (though these were in abundance at Alexander Wang and Mugler), this year there’s a shift towards the drenched up-do.
Chanel complemented the underwater theme of its spring/summer show via Sam McKnight, who pulled soaking lengths into small, chic chignons which were dappled with pearls. The final look was surprising elegant for the wet look and worked beautifully with the collection.
Elsewhere, Bottega Veneta opted for a more relaxed, holiday style thanks to famed session stylist Guido Palau. The models looked as though they had just been for a dip in a St Tropez swimming pool before quickly towel drying their locks and raking the hair back into a tousled and care free bun.